This token does not exist on the blockchain. Tokens on a blockchain allow withdrawals to user wallet and are promoted on the Trade page. Token creators can activate it by clicking on the Advanced tab in the Token settings' menu
The more information you provide about your token and profile, the higher this number will be. Also you get big boost if you deploy your token to blockchain.
Button follow allows you to add the token to the wallet and generate the deposit address, you will also receive notifications from this token. Unfollow will only stop notifications