Do you remember that moment as a child, teenager, and adult in which you collected (or collect) that card with your favorite player, music, or movie star? It is a special moment because we have a piece of something we cherish and additionally we can even be rewarded by having an album full of great sports or training figures.
For example, the arrival of a soccer world cup represents an opportunity to have a collection and souvenir of that unique moment every 4 years, collecting all the selections in a single booklet that immortalizes that episode. What a special occasion. However, that unique booklet, album, or card must be taken care of and preserved in such a way that it does not get lost, damaged, or broken as we would lose not only something so precious to us but also its value as a unique piece that we could exchange or trade.
Now think for a moment to have all that with the assurance that the latter will not happen to us (loss or damage of our collection); to have either from a unique card or even a collection that will make us the envy of our friends in a format that will be immortalized for eternity through the use of blockchain technology.
Yes, to have our figure or collection in encrypted digital format making our piece unique and indivisible in time. Crazy, but true.
Clubs and what they are doing
This is what is known as an NFT (non-fungible token), tokenization of a person or moment in an encrypted digital format that makes it unique. Whether it is an image, video or collection, or both, this moment becomes a unique piece on the blockchain that cannot be tampered with and belongs to a single owner.
This is what they are doing today and by 2022 the use of this technology will increase in all sports and teams worldwide. An example of this can be found in the major European leagues, which are adopting tokenization and NFT as a means to increase revenue and get closer to fans eager for new experiences.
Major European clubs such as PSG, Bayern Munich, Barcelona, Juventus, Liverpool, Manchester City, Benfica, Porto, among many others, have already embraced the NFT business and tokenization of their assets. Immortalizing their players and videos with unique moments.
South American teams such as River Plate and Boca Junior from Argentina are already inside the digital era and the Argentinian national team itself has just become the first country's national team to adopt the use of tokenization of its assets (players and highlights).
It is a multi-billion dollar business that by 2022 is not expected to be worth less than $2 billion in profits with the use of blockchain technology. Thus providing an opportunity for clubs to earn interesting profits and be able to get closer to their fans, where millions will be able to acquire these unique collections thus increasing the use of crypto tokens in the digital world.
This is just the beginning if we add that in the United States of America, NFL, NBA, MLB, and MLS teams are already making and immortalizing their most spectacular players and plays through NFTs. Likewise, F1 and UFC are also participating in the same.
The fan as beneficiary
Now, what does this mean for the fan? Well, it allows them to not only have a unique collectible, but it also provides benefits that only those who obtain the NFT of a certain club will be able to access, such as direct chats with a specific player, promotional videos, access to choose the color of the jersey or musical intro of a certain match or club in their games, tickets, promotions, among others. In short, it is a win-win relationship for the club and its fans.
So we just have to let ourselves go and adopt tokenization as another way of a relationship between the sport and its fans; that is why as we have said before, tokenization is adaptable and adaptable for everyone, do not wait and be part of new tokens.
Whether you have an idea, business, or company you can establish an alliance between your fans or customers through a token, from MintMe we want to help you and give you the opportunity to be part of this wonderful digital world of tokenization.
Irving